Here’s how Frank Kurtis opened up in the sales flyer in today’s story and introduced his company to potential customers:
“The Frank Kurtis Company, world’s largest builder of professional racing cars for over 25 years, maintains leadership through genuine performance – speed with safety – engineered designs – quality construction – dollar value – first throughout the years with all types of engines and racing. Kurtis Kraft cars have dominated Indianapolis, Midget, Half and Quarter Midget events with consistent “firsts”; now a new Indianapolis factory insures superior Eastern service. Don’t experiment with unknowns – it takes a Kurtis to beat a Kurtis. Dealers, Kurtis sales agents, racers – get that “Kurtis Kraft out front look” now!!!”
Successful companies often look to diversify their product line to keep themselves profitable in all times of business. It’s not surprising that Frank Kurtis took this approach too. He built race cars, sports cars, and other items such as what we are discussing in this story. Today’s article focuses on a sales flyer I recently found which promotes three different types of small racing cars built by Kurtis-Kraft:
* The famous “500” jr. Quarter Midget
* The larger Half Midget – characterized as “sport competition” for the entire family
* And the newest in the line-up: The Kurtis Kart – what we would call a traditional go-cart in every way.
This sales flyer is interesting in that it captures the moment when “carting” was moving from traditional bodied midget racing cars to the newer carts without bodies – streamlined in the sense of all extra weight being removed. Pricing is also shown for all 3 model cars and varies from a low price of $195 for a basic “Kurtis Kart” to a near $700 price of a fully optioned “Half Midget.” Let’s have a look at the flyer:
It’s neat to see that Kurtis had expanded sales to beyond just his California location – something I didn’t know before. As shown in the sales flyer, locations in Denver, Colorado and Indianapolis, Indiana were in place. I’ll have to do some digging and see what other locations may have existed, where they were, and for how long. As always, research continues.
Hope you enjoyed the story, and until next time…
Glass on gang…
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